From our blog

When building a successful product, a well-thought-out UX strategy is essential. Yet, many companies treat user experience as an afterthought, focusing heavily on their goals without fully considering the end-user. But here’s the thing: design goals and business objectives aren’t separate entities—they must work harmoniously. So, how can we ensure that design enhances user satisfaction […]

Donald Trump’s re-election as U.S. president will likely bring significant changes to the global economic landscape, directly affecting Vietnam’s digital businesses. Trump’s anticipated policies could present a complex mix of challenges and opportunities for a sector that has thrived on globalisation, digital connectivity, and strong international partnerships. As Saigon Digital is a digital business that […]

Natural Language Processing (NLP) has transformed the landscape of SEO writing. Gone are the days when simple keyword stuffing could land your content on the first page of search results. Today, AI-powered search engines like Google use advanced NLP techniques to evaluate content based on quality, context, and relevance. This technological shift means content writers […]

Ethical considerations are becoming crucial as artificial intelligence (AI) transforms digital agencies. From streamlining content creation to personalising customer experiences, AI offers powerful tools for digital marketing, but with great power comes great responsibility. Digital agencies must navigate a range of AI ethics issues to ensure that these tools are used responsibly and ethically. This […]

Website usability is vital for attracting and retaining visitors by providing a seamless user experience. A well-designed website with clear navigation and responsive features allows users to find information quickly and easily, boosting engagement and satisfaction. In this article, we’ll explore the key principles of website usability, why it’s essential for your digital success, and […]

When designing a website, app, or digital product that people enjoy using, UX design principles are essential. Have you ever visited a website and found it so easy to navigate that everything felt right? That’s the magic of compelling user experience (UX) design. It’s not just about looking good—it’s about making sure everything feels intuitive […]